01 — CHUK Outdoors
74,000 views on a reel of us just doing the shoot.
Studio product photography, real lifestyle photo and video, and product-in-environment work that supplemented CHUK's studio catalog — shot in a single weekend that also fed their own organic content machine.
02 — The Challenge
UGC got them this far. It couldn't cover everything.
CHUK had grown on genuine, user-generated content — but a growing product line and a real push across web, organic, and paid social needed a few things UGC alone doesn't deliver: clean studio product photography, consistent lifestyle imagery, and strategic video built to run as ads.
03 — The Approach
Three locations, one weekend, no wasted trips.
One intensive weekend covered all three needs: studio product photography shot at Callaghan's own studio in Western Montana, real lifestyle photo and video from an actual camping trip, and product-in-environment photography from a stop at a mountain lake — a set that expands CHUK's catalog rather than replacing what their own content already covers.
CHUK's team documented the process themselves along the way, feeding it straight into their own organic channel. Callaghan's relationship with CHUK goes back further than the shoot, too — this is a brand CalPro has followed since helping name it years earlier, and the trip built on an in-person connection made with cofounder Evan this past June.
04 — The Outcome
74K+
Views on One BTS Reel Of The Shoot
CHUK filmed their own behind-the-scenes footage of the process and posted it themselves — it outperformed plenty of previous content.
The studio, lifestyle, and product-in-environment work from the same weekend is now running across CHUK's website, organic social, and paid social.
05 — Whats Next