Production quality gets you noticed.
Strategy gets you paid.
Strategic photo and video for outdoor and adventure brands, built around your business goals, not just the shot list.
Most outdoor brands are stuck choosing between content that looks right and a process that runs smoothly.
Don’t settle for rushed shoots, vague deliverables or a creative team that disappears after the invoice.
Callaghan Projects runs them both: the visuals and the plan behind them. So you get assets that perform, and a process you don't have to manage yourself.
Services
Stills that close the sale before you do
Product and lifestyle photography built for how outdoor brands actually sell.
Motion that moves product, not just views.
Short-form video and campaign content, shot to convert, not just to look good.
Strategy that makes content pay for itself.
Planning that decides what a shoot needs to accomplish before a single frame is shot.
About
We build content the way I'd want it built for my own brand.
I've spent enough time in rivers and trailheads to know the difference between a product being used and a product being staged and most outdoor brands can tell the difference too, even when their content can't.
I started Callaghan Projects in Montana, a world-renowned destination and an outdoor paradise most brands can't easily access on their own. The goal for every campaign is to beat industry-standard ROAS, not just look good.
Send us the product and our team will deliver high-performing visuals — five business day turnaround.
-John Callaghan
If what we deliver doesn't match the plan we agreed on, we reshoot it. No charge.
** Covers a gap between what was planned and what was delivered — not new scope requests introduced after the fact.
Our Process
Three steps. No guesswork on either end
The same rhythm every time, so you always know what's next and how your brand gets there.
01
Discovery Call
We map the brand, the goal, and what "great" looks like before a single asset is planned.
02
Shoot Planning & Research
Location, talent, shot list, logistics — locked down against the Montana terrain we know best
03
Finished Content Delivery
Edited, sequenced, and delivered ready to run — no raw dumps, no second round of guessing.
What our clients say.
Testimonials
“Content typically falls short of what's promised. When it's delivered at the level expected, that's rare. We were very pleased with the outcome and the process.”
- Landon B., Marketing Manager, LUNO Life
Alpacas of Montana
5.23x ROAS on Meta, weighted across a year of testing.
A recurring production cycle — two competing pairs of video creative and 12 stills, every cycle — built to keep finding the next winner.
More than double the category average!
Video does the explaining you're not in the room to do.
Motion
A still image can only say so much. Video shows how a product actually works, in real conditions, before a customer ever holds it - which is what stops a scroll on paid social and moves someone from curious to convinced.
Stills
A single photo has to do a lot of convincing.
On a product page, in an ad, on a shelf, one frame has to show scale, texture, and use all at once, and still look like something worth paying for. That's a different job than a nice picture. It's a photo built to sell.
FAQs
The usual questions before you book.
What does something like this cost?
It depends on what the content needs to do, but most engagements land between $3,000 and $5,000 per production cycle. Some clients work per project, others on a monthly or quarterly plan. You'll get a clear number after our first call, before anything is booked.
Do we have to come to Montana, or do you come to us?
Most of our work is shot in Western Montana, on rivers, lakes, and backcountry locations most brands can't easily get to on their own, plus our own product studio. You can ship us product and never leave the office. If a project needs your location, we travel.
How far out do we need to book?
Plan on 3–4 weeks from first call to shoot day, so there's time to build and approve the creative plan. Launch on a tight deadline? Tell us early and we'll tell you honestly whether it's doable.
We already have a media buyer. Will you step on their toes?
No. We make creative built for their system: multiple hooks, A/B variants, formats sized for where it runs. For some clients we also run Meta ads directly, but that's your call, not a requirement.
Is this a one-off, or are we signing up for a retainer?
Most of our client relationships start as a 3-month retainer, though select projects do end up as one-offs. A retainer gives you a steady flow of fresh creative to test, so your ads don't go stale. Each round also gets sharper, because we already know your product, your customer, and what's performed.
Can you guarantee results?
We can't guarantee ROAS, because too much sits outside the creative: your pricing, site, ad spend, inventory. What we do guarantee is delivery against the approved plan. We track the numbers and use them to make the next round better.
Can we use the content anywhere we want?
Anywhere digital, yes. Our standard license covers perpetual rights for web, organic social, and paid social. Broadcast, OTT, and print collateral are licensed additionally, and we'll sort those out upfront if you need them.
The work, in context.
A few of the projects behind the photos: what the brand needed, what we built, and what happened next.
Alpacas of Montana
A year of Meta creative built around real outdoor use and tested through paid social. ~5.2x ROAS on ad spend.
Recurring Photo and Video coupled with Meta Ads management. A recent campaign ran at roughly 8X ROAS
CMI Archery