01 — CMI Archery
Eight dollars back for every one spent, on a single campaign.
Production and Meta ad management under one roof, so the creative and the media buying inform each other instead of getting handed off between two vendors.
02 — The Challenge
A niche category doesn't convert on generic content.
CMI Archery needed more than photo and video, they needed someone running the media buying too, in a category (archery) where generic outdoor-lifestyle content doesn't convert on its own.
03 — The Approach
Callaghan handles both ends: 15 stills and 4 reels per cycle, feeding directly into Meta campaigns that Callaghan also manages. No separate agency in between deciding how the creative gets spent against.
Production and media buying, run by the same hands.
04 — The Outcome
One campaign, run start to finish.
Figures are Meta-reported and estimated-attributed for one representative campaign, at roughly $73 average order value — not a claim that creative alone drove every sale in the period.
$996
Ad Spend
7.9X
ROAS
109
Purchases
$7.96K
Attributed Revenue
05 — Whats Next