01 — CMI Archery
Eight dollars back for every one spent, on a single campaign.
Production and Meta ad management under one roof, so the creative and the media buying inform each other instead of getting handed off between two vendors.
02 — The Challenge
A niche category doesn't convert on generic content.
CMI Archery needed more than photo and video, they needed someone running the media buying too, in a category (archery) where generic outdoor-lifestyle content doesn't convert on its own.
03 — The Approach
Production and media buying, run by the same hands.
Callaghan handles both ends: 15 stills and 4 reels per cycle, feeding directly into Meta campaigns that Callaghan also manages. No separate agency in between deciding how the creative gets spent against.
04 — The Outcome
One campaign, run start to finish.
Figures are Meta-reported and estimated-attributed for one representative campaign, at roughly $73 average order value — not a claim that creative alone drove every sale in the period.
$996
Ad Spend
7.9X
ROAS
109
Purchases
$7.96K
Attributed Revenue
05 — Whats Next